TechCrunch Visual History

TechCrunch Creation (2005)

A seminal leader in the tech startup blogging space, TechCrunch was created in 2005 by Michael Arrington. Arrington lived in Silicon Valley and leveraged his tech industry connections to write in-depth articles about the flourishing Bay Area tech scene. Though not owned by Arrington presently, TechCrunch persists as one of the most popular and influential tech news sites on the internet.

Let's review TechCrunch design history over the years.

Michael Arrington, founder of TechCrunch (2011)

Michael Arrington, founder of TechCrunch (2011)
Source: Noah Berger/Bloomberg News

TechCrunch homepage (2005)

TechCrunch homepage (2005)
Source: archive.org

TechCrunch Logo Redesign (2005)

TechCrunch used to look like a rather typical blog site in 2005. Rounded corners were all the rage.

TechCrunch homepage (2005)

TechCrunch homepage (2005)
Source: archive.org

Green Branding (2006)

In 2006, TechCrunch adopted the familiar green color scheme that persists today. It also settled on a logo that was in use for 5 years.

TechCrunch shifts to green color scheme (2006)

TechCrunch shifts to green color scheme (2006)
Source: archive.org

TechCrunch Company Index (2007)

TechCrunch company index (2007)

TechCrunch company index (2007)
Source: archive.org

TechCrunch (2008)

TechCrunch homepage (2008)

TechCrunch homepage (2008)
Source: archive.org

CrunchGear (2009)

CrunchGear was the portion of TechCrunch dedicated to coverage of electronics and gadgets. On April Fool's Day, in typical tech-company fashion, CrunchGear invented farcical stories. One article seen here shows the food manufacturer General Mills acquiring CrunchGear.com, with an accompanying CrunchGear logo in the form of the Cinnamon Toast Crunch cereal logo.

TechCrunch homepage (2009)

TechCrunch homepage (2009)
Source: archive.org

TechCrunch (2010)

2010 was a big year for TechCrunch, as they were acquired for $25 million by AOL. Design-wise, TechCrunch used a rotating gallery of images at the top of the page to showcase popular articles.

TechCrunch homepage (2010)

TechCrunch homepage (2010)
Source: archive.org

TechCrunch (2011)

TechCrunch homepage (2011)

TechCrunch homepage (2011)
Source: archive.org

TechCrunch (2012)

The logo was shortened to the block letters TC in 2012. Design shifted to a pixelated appearance.

TechCrunch homepage (2012)

TechCrunch homepage (2012)
Source: archive.org

TechCrunch (2014)

To accommodate small and large screen sizes, TechCrunch moved to a responsive web design format in 2014. The logo transformed into one shade of green.

TechCrunch homepage (2014)

TechCrunch homepage (2014)
Source: archive.org

TechCrunch (2016)

Telecom giant Verizon purchased AOL in 2015, and as a result, TechCrunch is now owned by a wireless operator.

TechCrunch homepage (2016)

TechCrunch homepage (2016)
Source: archive.org

TechCrunch (2019)

TechCrunch homepage (2019)

TechCrunch homepage (2019)
Source: archive.org




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