TechCrunch Creation (2005)
A seminal leader in the tech startup blogging space, TechCrunch was created in 2005 by Michael Arrington.
Arrington lived in Silicon Valley and leveraged his tech industry connections to write
in-depth articles about the flourishing Bay Area tech scene. Though not owned by Arrington presently,
TechCrunch persists as one of the most popular and influential tech news sites on the internet.
Let's review TechCrunch design history over the years.
Michael Arrington, founder of TechCrunch (2011)/Source: Noah Berger/Bloomberg News
TechCrunch Logo Redesign (2005)
TechCrunch used to look like a rather typical blog site in 2005. Rounded corners were all the rage.
Green Branding (2006)
In 2006, TechCrunch adopted the familiar green color scheme that persists today. It also settled on a logo that was in use for 5 years.
TechCrunch Company Index (2007)
CrunchGear was the portion of TechCrunch dedicated to coverage of electronics and gadgets. On April Fool's Day, in typical tech-company fashion, CrunchGear invented farcical stories. One article seen here shows the food manufacturer General Mills acquiring CrunchGear.com, with an accompanying CrunchGear logo in the form of the Cinnamon Toast Crunch cereal logo.
2010 was a big year for TechCrunch, as they were acquired for $25 million by AOL. Design-wise, TechCrunch used a rotating gallery of images at the top of the page to showcase popular articles.
The logo was shortened to the block letters TC in 2012. Design shifted to a pixelated appearance.
To accommodate small and large screen sizes, TechCrunch moved to a responsive web design format in 2014. The logo transformed into one shade of green.
Telecom giant Verizon purchased AOL in 2015, and as a result, TechCrunch is now owned by a wireless operator.